Video Commerce: best practices
These are tips to help your videos sell more. They build on the guidance the dashboard itself shows, but they’re suggestions, not rules: every store is different. Test them and follow in Resultados (Results) what works for yours.
Choose your videos
Section titled “Choose your videos”- Prefer vertical videos. The Vídeos (Videos) screen asks for “de preferência na vertical” (vertical preferred), and the phone upload page reminds you: “Na vertical fica melhor.” (Vertical looks better.) The player opens full screen, and a vertical video fills the whole phone screen.
- Start with the videos you already have. The videos you already post on Instagram work. You don’t need to film anything new to get started.
- Show the product in use. A short video showing the product in use or in motion helps the customer decide.
- Pick a good cover. The cover is the image the customer sees before pressing play. Pick a moment in the video where the product shows well. See Title and cover.
- Give it a clear title. The title shows to the customer in the player.
Tag each video’s products
Section titled “Tag each video’s products”- Every video needs a product. Tagging is what makes a video sell: with no product tagged, viewers have nothing to buy. Use the Sem produto (No product) filter in Vídeos to find the videos that are missing one.
- Tag every product that appears. When the biggest drop in the funnel is between watching and clicking, the Resultados screen suggests: “Marcar mais produtos em cada vídeo dá mais motivos para clicar.” (Tagging more products in each video gives more reasons to click.)
- Give videos to the products that sell. The Sem vídeo (No video) filter, in Produtos › Catálogo (Products › Catalog), shows the active products that don’t have a video yet. Start with the ones you most want to sell. See Videos on products.
- Prefer the catalog product over a pasted link, and check that the Link do produto na loja (Product link in the store) is the product page’s address. That’s how the video shows on the right page and how the player offers the cart.
Choose the format and the spot
Section titled “Choose the format and the spot”- Start with the bubble on product pages. The Bolha flutuante (Floating bubble) shows as Recomendado (Recommended) in Nova vitrine (New showcase). With automatic content on Todas as páginas de produto (All product pages), one showcase covers your whole catalog. See Showcase formats.
- For formats inside the page, start below the buy button. The screen describes Abaixo do botão de comprar (Below the buy button) as “Onde o cliente decide. Mais usado.” (Where the customer decides. Most used.)
- For the bubble, prefer the bottom corners. They’re close to the thumb and don’t cover the menu.
- On the home page, pick the videos. Vídeos escolhidos (Chosen videos) is the option the screen calls “Bom para a página inicial” (Good for the home page). Put your best videos first.
- For collections, use the grid. The Grade (Grid) is described as “bom para coleções” (good for collections). Combine it with Páginas específicas (Specific pages) to show the showcase only on the collection’s pages. See Where the showcase shows.
- Keep the silent preview on. In the editor, Prévia silenciosa (Silent preview) makes videos move without sound on the page. The dashboard says it “chama mais atenção” (draws more attention).
Check before publishing
Section titled “Check before publishing”- Use Conferir na minha loja (Check in my store) with a real page before publishing, and again if you change the spot or the pages. See Check in my store.
- See the showcase as a customer: after publishing, open the store page in a private window, on a phone and on a computer.
- Test adding to the cart from the video on the page of a tagged product, if your platform is supported. See Add to cart from the video.
Use the funnel to decide
Section titled “Use the funnel to decide”In Video Commerce › Resultados (Results), the Do vídeo ao carrinho (From video to cart) funnel shows where customers stop. Below it, the screen points out the biggest drop and what usually helps:
| Where the biggest drop is | What the screen suggests |
|---|---|
| Between seeing and pressing play | “Deixar a prévia silenciosa ligada costuma ajudar.” (Keeping the silent preview on usually helps.) |
| Between watching and clicking the product | “Marcar mais produtos em cada vídeo dá mais motivos para clicar.” (Tagging more products in each video gives more reasons to click.) |
| Between clicking and adding to the cart | “Confira se os tamanhos dos produtos marcados estão em estoque.” (Check that the tagged products’ sizes are in stock.) |
In Destaques (Highlights), act on what the screen points out: take a video with a high cart rate to more pages with Colocar no carrossel (Add to carousel), and tag a product in videos with many plays and no product, with Marcar produto (Tag product). To compare formats and pages, use Por vitrine (By showcase). See Video results.
Keep it up to date
Section titled “Keep it up to date”The Para vender mais (To sell more) card, on the Video Commerce Início (Home) screen, gathers what’s missing: videos with no product, videos with a problem and active products with no video, each with a button to fix it. When nothing is missing, it shows Tudo em dia. Bom trabalho. (All up to date. Good job.)