Try-on metrics explained
This page defines each number in the dashboard, in the order it appears on screen. Metric names are shown in Portuguese, as in the dashboard, with an English translation.
People, try-ons and visits
Section titled “People, try-ons and visits”The numbers use three different units. That’s why the same week can show different values on different cards. It isn’t an error.
| Unit | What it counts | Example |
|---|---|---|
| Eventos (Events) | Every time something happens. | If one person tries on three times, that’s 3 try-ons. |
| Pessoas (People) | Each person once. | The same person trying on three times counts as 1. |
| Visitas (Visits) | Each visit to the store. | Rates and the funnel count visits. |
All numbers in Resultados (Results) use the same period, in calendar days in Brasília time.
Overview
Section titled “Overview”| Metric | Definition |
|---|---|
| Pessoas que provaram (People who tried on) | How many different people did at least one virtual try-on in the period. Each person counts once, even if they try on several times. |
| Provas virtuais (Virtual try-ons) | How many virtual try-ons were done in the period. If one person tries on three times, that’s 3. |
| Adições ao carrinho (Add-to-carts) | How many times customers added a product to the cart through the try-on in the period. It also counts when the customer uses the try-on, or gets a recommendation from Descubra seu tamanho (Find your size), and then clicks your store’s own buy button on the same product’s page. |
| Aberturas do provador (Try-on opens) | How many times customers opened the try-on on product pages. |
| Taxa prova → carrinho (Try-on → cart rate) | Out of every 100 store visits where someone did a try-on, how many ended with a product in the cart. |
| Taxa de uso (Usage rate) | Out of every 100 visits where someone opened the try-on, how many went on to do a try-on. |
| Receita de quem provou (Revenue from people who tried on) | How much customers who used the try-on spent, according to your store’s Google Analytics. |
Change and low data
Section titled “Change and low data”Try-ons, add-to-carts and opens show the change against the previous period of the same length. With 90 days, there is no comparison. When the base is small (fewer than 10 events), the screen shows Poucos dados ainda (Not enough data yet) instead of the change.
Interest-to-cart funnel
Section titled “Interest-to-cart funnel”The funnel counts store visits:
| Stage | Definition |
|---|---|
| Visitas que abriram o provador (Visits that opened the try-on) | Visits where someone opened the try-on. |
| Visitas com prova (Visits with a try-on) | Visits where someone did at least one try-on. |
| Visitas que terminaram no carrinho (Visits that ended in the cart) | Visits with a try-on that ended with a product in the cart. |
| → X% seguem (→ X% continue) | How many visits from one stage reached the next. |
Highlights and peak hours
Section titled “Highlights and peak hours”| Metric | Definition |
|---|---|
| Melhor dia (Best day) | The day with the most try-ons in the period and how far above the daily average it was. |
| Maior conversão (Top conversion) | The product, among those with 10 or more try-ons, where the most try-ons turned into add-to-carts, compared with the store average. |
| Oportunidade (Opportunity) | A product tried on a lot where few try-ons turned into add-to-carts. |
| Horários de pico (Peak hours) | Try-ons by day of the week and 2-hour slot, in Brasília time. With the 90-day period, it uses the last 30 days. |
Usage by feature and recommendations
Section titled “Usage by feature and recommendations”| Metric | Definition |
|---|---|
| Uso por recurso (Usage by feature) | How much each feature was used: the try-on in try-ons, the Guia de medidas (Size guide) in opens, Descubra seu tamanho in recommendations, Comparar com uma peça (Compare with a garment) in comparisons and Recomendações de produtos (Product recommendations) in clicks. |
| Exibidas (Shown) | How many times suggestions for other products appeared after a try-on. |
| Cliques (Clicks) | How many times customers clicked a suggestion. |
| Taxa de clique (Click rate) | The share of suggestions shown that got a click. |
| Cliques em recomendação (Recommendation clicks) | In the product table, how many clicks each product got when it appeared as a suggestion. |
Products
Section titled “Products”| Metric | Definition |
|---|---|
| Provas (Try-ons) | How many try-ons the product had in the period. |
| Carrinho (Cart) | How many add-to-carts the product had in the period. |
| Taxa (Rate) | Add-to-carts divided by the product’s try-ons. |
| Média da loja (Store average) | All add-to-carts divided by all try-ons of the products that were tried on. |
| Campeões de carrinho (Cart champions) | Products with 10 or more try-ons and the highest rate. |
| Muito provados, pouco carrinho (Tried on a lot, few add-to-carts) | Products with 10 or more try-ons and a rate below 70% of the store average. |
Size and measurements
Section titled “Size and measurements”| Metric | Definition |
|---|---|
| Guia de medidas aberto (Size guide opened) | How many times the Guia de medidas was opened in the period. |
| Recomendações de tamanho (Size recommendations) | How many recommendations Descubra seu tamanho showed. |
| Carrinho após recomendação (Cart after recommendation) | Visits that added to cart after getting a size, also shown as a percentage of those who got a size. |
| Abriram, Começaram, Receberam o tamanho, Colocaram no carrinho (Opened, Started, Got a size, Added to cart) | The stages of the Descubra seu tamanho funnel, counted per visit. |
| Abriram, Começaram, Compararam, Colocaram no carrinho (Opened, Started, Compared, Added to cart) | The stages of the Comparar com uma peça funnel, counted per visit. |
Revenue
Section titled “Revenue”| Metric | Definition |
|---|---|
| Receita de quem usou o provador (Revenue from try-on users) | How much customers who used the try-on up to 30 days before buying spent, after returns. |
| Pedidos de quem usou (Orders from try-on users) | How many orders customers who used the try-on up to 30 days before buying placed. |
| Receita total da loja (Total store revenue) | Everything your store sold in the period, with or without the try-on, after returns. |
| Parte da receita (Share of revenue) | How much of the store’s total revenue came from customers who used the try-on. |
| Por recurso usado (By feature used) | Revenue and orders for each feature. An order that used more than one feature shows up under each one, so the values don’t add up. |
Revenue data comes from Google Analytics, with a delay of 1 to 2 days. See Revenue from try-on users.
Satisfaction (CSAT)
Section titled “Satisfaction (CSAT)”| Metric | Definition |
|---|---|
| CSAT positivo (Positive CSAT) | The share of answers that were Gostei (I liked it). |
| Respostas (Answers) | How many ratings came in during the period, by the date of the first answer. |
| Gostei and Não gostei (I liked it and I didn’t like it) | How many positive and negative ratings. |
| Taxa de resposta (Response rate) | How many of the results shown were rated. |
| Com ação positiva (With a positive action) | The share of results shown where the customer downloaded, shared or went on to buy. |
Previews and tests done while logged in to the dashboard don’t count toward these numbers. See Satisfaction with the result.
Customers
Section titled “Customers”| Metric | Definition |
|---|---|
| Clientes (Customers) | How many people used the try-on in the period. |
| Deixaram contato (Left contact) | How many people left an email or WhatsApp number, and the percentage of all customers. |
| Colocaram no carrinho (Added to cart) | How many people added a product to the cart in the period. |
| Voltaram 2+ vezes (Came back 2+ times) | How many people came back to the store twice or more in the period. |
| Interesse (Interest) | A tag per person: Quente (Hot), Morno (Warm) or Frio (Cold). See the rules in Customer list. |
Frequently asked questions
Why is Pessoas que provaram lower than Provas virtuais?
Provas virtuais (Virtual try-ons) counts every try-on. Pessoas que provaram (People who tried on) counts each person once, even if they try on several times.
Does an add-to-cart from my store's own button count?
It counts when the customer used the try-on or got a recommendation from Descubra seu tamanho (Find your size) and then clicked your store's own buy button on the same product's page.
Why don't the rates match try-ons divided by add-to-carts?
The rates in the overview count store visits, not try-ons. One visit can have several try-ons and several add-to-carts.