Women’s Fashion
Lojas Torra
How Lojas Torra Increased Conversion by 236% with Provei.AI
From a 0.10% to a 0.32% conversion rate in just 30 days
Discover how Lojas Torra, a reference in women’s fashion, increased its conversion rate by 236% and revenue by more than 30% using Provei.AI’s virtual try-on across more than 700 products.
Results
Real metrics achieved with the Provei.AI implementation
🎯 The Challenge
Lojas Torra, a reference in women’s fashion in Brazilian e-commerce, faced a classic challenge in the online apparel sector:
How can we help customers visualize how the pieces would look on them before buying?
With an extensive catalog of dresses and jumpsuits, the store found that many customers hesitated to complete their purchases because they were unsure how the pieces would fit.
📉 Low Conversion Rate
0.10% — well below its potential
🔄 High Return Rates
Frequent returns caused by indecision
🛒 Abandoned Carts
Size doubts prevented checkout
⚡ The Solution
In January 2025, Lojas Torra implemented Provei.AI in its e-commerce operation, integrating the virtual try-on into 731 products in its women’s dresses and jumpsuits catalog.
⚡
Implementation on the VTEX platform in just 5 minutes
Through a simple integration script — with no backend changes
🛠️ Features Used
- ✅ 3D Virtual Try-On with real models
- ✅ Interactive visualization before and after
- ✅ Native integration with the VTEX platform
- ✅ Real-time metrics dashboard
Why did they choose VTEX?
Lojas Torra already operated on VTEX, a leader in Brazilian e-commerce. The Provei.AI integration preserved the platform’s robustness and performance, which are essential for a high-scale operation.
📈 The Results
After 30 days of use (from 01/11/2025 to 02/09/2025, compared with the same period in 2024), the results exceeded all expectations:
Conversion Rate
+236% growth during the period.
Purchases
+20.89% growth in purchase volume.
📈 Conversion Rate Tripled
From 0.10% to 0.32% — a 236% increase
💵 Significant Revenue
More than 30% growth in the comparison period
🎯 Real Engagement
19% of customers who generated an image converted
🚀 Broad Adoption
731 products active with the virtual try-on
💬 Testimonial
“Provei.AI transformed our customers’ shopping experience. We can show exactly how each piece looks on the body, which eliminated doubts and dramatically increased purchase confidence. The numbers speak for themselves.”
— Lojas Torra Team
✨ Conclusion
The Lojas Torra case study demonstrates Provei.AI’s transformative potential for fashion e-commerce operations.
With a simple implementation taking only 5 minutes, any fashion store can replicate these results and transform its conversion rate.
Want results like these?
Get in touch and discover how Provei.AI can boost your sales with an AI virtual try-on.