Furniture and Home Decor
CasaLar
CasaLar: Provei.AI Users Convert 3.9× More
A 21.30% conversion rate among image-generating users vs. 5.44% for the store
Discover how CasaLar, a reference in furniture and home decor, achieved a 291% higher conversion rate and 13× higher ARPU among users who generate images with Provei.AI, with 75× ROAS across more than 2,900 products.
Results
Real metrics achieved with the Provei.AI implementation
🎯 The Challenge
CasaLar, a reference in furniture and home decor in Brazilian e-commerce, faced a classic challenge in the online furniture sector:
How can we help customers visualize how furniture would look in their spaces before buying?
With an extensive catalog of more than 2,900 products, the store found that many customers hesitated to complete their purchases because they were unsure about the furniture’s dimensions, proportions, and fit for their spaces.
📉 Dimensional Uncertainty
Questions about size and proportion
🔄 High Return Rates
Returns because items did not fit the space
🛒 Abandoned Carts
Fear of making a mistake prevented checkout
⚡ The Solution
In December 2025, CasaLar implemented Provei.AI in its e-commerce operation, integrating the virtual try-on into 2,941 products in its furniture and home decor catalog.
⚡
Implementation on the VTEX platform in just 5 minutes
Through a simple integration script — with no backend changes
🛠️ Features Used
- ✅ 3D Visualization in a Real Environment with augmented reality
- ✅ Virtual Try-On to test furniture in the user’s own space
- ✅ Dimension Comparison before and after
- ✅ Native integration with the VTEX platform
Why did they choose VTEX?
CasaLar already operated on VTEX, a leader in Brazilian e-commerce. The Provei.AI integration preserved the platform’s robustness and performance, which are essential for a high-scale operation.
📈 The Results: Image-Generating Users
⚠️ Important note: The results below refer specifically to users who generated images with Provei.AI, compared with the store’s overall average. During the 67-day period, total category traffic was 75% lower than in the previous period.
After 67 days of use (from 12/01/2025 to 02/05/2026), analysis of users who interacted with Provei.AI revealed exceptional results:
Conversion Rate — After Image Generation
+291% conversion among image-generating users.
ARPU — After Image Generation
13× higher ARPU among image-generating users.
📈 3.9× Higher Conversion
21.30% vs. 5.44% — among image-generating users
💰 75× ROAS
R$ 800 invested generated R$ 60,129.86
⏱️ 4.9× Higher Engagement
4 min 42 sec vs. 58 sec average time
🚀 2,941 Products
With 3D visualization enabled
🔄 Conversion Funnel: From Widget to Purchase
The complete funnel analysis shows how users move from their first interaction to conversion:
2,941
2,341
849
769
60
💡 Highlight: The 90.6% completion rate demonstrates a smooth user experience — people who start the process rarely abandon it. The 7.8% conversion rate after a complete generation represents users with high purchase intent.
🎯 Financial Impact: 7,416% ROI
The investment in Provei.AI generated one of the most significant ROIs observed in e-commerce technologies:
💡 Strategic Insight: Provei.AI does not compete for media budget — it operates as a performance multiplier for existing traffic, with a predictable fixed cost and scalable return.
🏆 Featured Product
The analysis revealed that the Home Office category was the most fertile ground for Provei.AI:
135 cm Dining Table with 4 Upholstered Chairs
🔍 Behavioral Insights:
- Rational purchases: Home office products require space measurement and dimension comparison
- Concrete proof: The virtual try-on unlocks the cart faster
- Informed decision: Users who visualize have already overcome critical mental barriers
💬 Testimonial
“With perfect technical stability and accelerated conversions, Provei.AI is ready to become a decisive competitive advantage in CasaLar’s e-commerce operation. The tool proved its value: it generates concrete purchase action and converts especially well in categories where visualization is decisive for unlocking the decision.”
— CasaLar Team
✨ Conclusion
The CasaLar case study demonstrates Provei.AI’s transformative potential for furniture and home decor e-commerce operations.
With a simple implementation taking only 5 minutes, any furniture store can replicate these results and transform its conversion rate.
Want results like these?
Get in touch and discover how Provei.AI can boost your sales with an AI virtual try-on.