Streetwear Fashion
Approve
Approve: 11.34x ROAS in 35 Days with Provei.AI
R$ 16,999.32 in confirmed return from 68 recorded conversions
In 35 days, Approve recorded 1,885 openings, 535 generations, 68 conversions, and R$ 16,999.32 in confirmed return with Provei.AI.
Results
Real metrics achieved with the Provei.AI implementation
The result in one sentence
In 35 days, Approve’s experience with the Fashion Virtual Try-On moved from curiosity to purchase intent: there were 1,885 openings, 535 started generations, and 68 recorded conversions, with R$ 16,999.32 in confirmed return.
The challenge: turning experimentation into a decision
In fashion e-commerce, opening a virtual try-on shows curiosity. Uploading a reference and starting a generation requires more involvement. Moving toward a commercial action shows that the experience managed to narrow part of the gap between seeing the item and imagining yourself wearing it.
Approve needed to understand not only how many people accessed the try-on, but how usage progressed throughout the journey. Tracking was organized around three questions:
Does the experience attract attention?
Openings show the ability to activate users within the journey.
Does the user actually try it?
Started generations indicate enough interest to move forward in the flow.
Does interest become action?
Recorded conversions connect the experience to measurable commercial intent.
The experience inside Approve
Provei.AI appears in the real context of Approve’s product page. Shoppers access the try-on without interrupting their journey, and the result keeps product, brand, and commercial action in the same experience.
The virtual try-on appears on the product page as part of the purchase decision.
Real Fashion experience result using a synthetic model, without personal consumer data.
The captures document the current store implementation. The financial results in this case study follow exclusively the period and methodology described in the supplied report.
The funnel: from opening to conversion
1,885
Openings
Users who opened the email or accessed the try-on. This is the measured top of the funnel.
535
Started generations
Users who began an experience in the virtual try-on, showing active interest.
68
Recorded conversions
Valuable actions completed after the experience, described in the results material as “click to buy.”
Full-funnel conversion
3.6% of openings reached a recorded conversion.
Depth of use
An average of 2.8 generations per user shows exploration of more than one possibility before the decision.
Confirmed financial return
The initial presentation treated return as a projection based on average order value. Later operational validation confirmed the 68 conversions, R$ 16,999.32 in return, and the progression of 100% of recorded carts to checkout.
How ROAS was calculated
Intent signals beyond conversion
The commercial impact did not appear only in the final return. The experience also built a user base and generated intermediate intent signals:
More than 1 in every 8 interactions resulted in an add to cart.
A store audience created for future relationships and purchases.
The site’s overall reference, presented to contextualize the observed behavior.
Responsible reading: the data show an association between Provei.AI usage and higher-intent behaviors. The case study does not turn that association, by itself, into a causal claim about the store’s entire operation.
An operation that produced a signal every day
Distributed across the 35 days stated in the report, the results represent a consistent daily average of usage and funnel progression.
Scope and data source
The figures in this case study were consolidated from the presentation “Resultados Provei.ai x Approve” and the subsequent operational validation described in the report supplied by Provei.AI.
- Reported period: 04/22 to 05/27.
- Reported duration: 35 days.
- Year: not reported in the source material and therefore not inferred in this case study.
- Return: confirmed after validating the 68 conversions.
- Carts: 100% of recorded carts progressed to checkout, according to later operational confirmation.
- ROAS: calculated from the Professional plan value reported in the source.
This boundary preserves the measurement context and avoids turning a specific Approve result into a universal promise. Operations, catalog, traffic, implementation, and audience behavior influence each store’s performance.
What the Approve case study demonstrates
The virtual try-on was not limited to a discovery interaction. It created a measurable path between opening, generation, intent, and financial return.
Adoption: 1,885 openings in 35 days.
Activation: 28.4% of openings started a generation.
Intent: 12.8% add-to-cart rate and 174 registrations.
Return: R$ 16,999.32 confirmed and 11.34x ROAS.
For fashion brands that want to bring more context to the product page, the Fashion Virtual Try-On connects visual experimentation and decision-making without taking shoppers out of the journey. Explore the complete fashion and apparel solution, compare the available plans, or book a demo.
Want results like these?
Get in touch and discover how Provei.AI can boost your sales with an AI virtual try-on.