Video Commerce: Provei.AI, Widde or Replay?
All three put shoppable videos on your store. The difference is how the videos arrive, who tags the products and how far the showcase can look like your brand.
Widde and Replay details come from their public pages, read on 3 November 2026. The sources are listed at the end of the page.
Five Provei strengths
What Provei does today, in the product in production. On the first two, the Widde and Replay public pages we read do not detail anything similar.
- Whole Instagram and TikTok profiles
- Connect the store’s profile and import the videos already posted, one video by link or, if you turn on the weekly import, the new ones, with no files to download and upload. Widde mentions a “social media integration”, but its page does not detail profile import; Replay does not say.
- AI that tags the products
- Each imported video is matched against the catalog. What the AI recognises with confidence usually comes in tagged, and likely matches wait as suggestions for you to confirm. Neither Widde nor Replay states anything similar publicly.
- Over 160 appearance settings
- Eight ready-made styles, colours, corners, shadow, shapes, every text the shopper reads and the player, with a live preview. Logo, fonts and custom CSS on Enterprise.
- Try-on and sizing inside the video
- On fashion stores with sizing, the player shows the measurements of who is in the video and the size they wear, and opens the size finder. The virtual try-on sits in the same dashboard. The Começar and Crescer packages include the try-on and Video Commerce.
- A cart the store confirms
- The product goes into the store’s own cart, and the player only shows “added” once the platform confirms it.
Side by side
What each one says publicly about the same points. When a vendor’s pages do not mention a feature, the cell says so, without assuming it doesn’t exist.
Provei’s strengths
Import from Instagram and TikTok
- Provei.AI
- The whole profile, one video by link and, if you turn it on, new videos every week
- Widde
- “Integração com redes sociais” (social media integration) on the Pro Basic plan; the page does not detail profile import Source: W1 Widde: home page and plans
- Replay
- Not stated publicly
AI that tags the products in a video
- Provei.AI
- Tags what it recognises with confidence and suggests the rest for you to confirm
- Widde
- Not stated publicly
- Replay
- Not stated publicly
Look and feel
- Provei.AI
- Aparência tab: over 160 settings, 8 ready-made styles, every text and the player, with a live preview. Logo, fonts and custom CSS on the Enterprise plan.
- Widde
- Colour and button customization, on the Starter plan Source: W1 Widde: home page and plans
- Replay
- Colour, shape, animation and position, with separate phone and desktop values Source: R1 Replay on the Nuvemshop app store (Portuguese)
Try-on and sizing
- Provei.AI
- In the player, on fashion stores with sizing: the measurements of who is in the video, the size they wear and the size finder. Virtual try-on in the same dashboard.
- Widde
- AI try-on for clothing and footwear; the models’ measurements in videos (Alanis Brand case) Source: W1 Widde: home page and plans , W2 Widde: Video Commerce
- Replay
- The model’s measurements and the size she wears Source: R1 Replay on the Nuvemshop app store (Portuguese)
Buy without leaving the video
- Provei.AI
- From any page, on compatible platforms. The product goes into the store’s own cart, which confirms it.
- Widde
- “Shoppers add to cart without leaving the video” Source: W2 Widde: Video Commerce
- Replay
- Clickable products inside the video Source: R1 Replay on the Nuvemshop app store (Portuguese)
Everything you expect from Video Commerce
Showcase formats
- Provei.AI
- Floating bubble, carousel, stories, grid, product spotlight and the Explore page, with tag filters
- Widde
- Carousels, Highlights, Stories and Explore Source: W2 Widde: Video Commerce
- Replay
- Floating widget, Stories feed and carousel Source: R1 Replay on the Nuvemshop app store (Portuguese)
Shoppable cards
- Provei.AI
- The video plays in the card, with the product, the store’s price and a bag button below it, in the carousel, stories and grid; you turn it on per showcase
- Widde
- Not stated publicly
- Replay
- Not stated publicly
Buy together
- Provei.AI
- The video’s products added to the cart at once, with the total, on showcases with buy together turned on
- Widde
- Yes, on Widde Pro Source: W3 Widde help center: Widde Pro collection (Portuguese)
- Replay
- Not stated publicly
Sale price (was/now)
- Provei.AI
- The store’s live price, with the old price struck through, on Shopify, VTEX, Tray, Nuvemshop, Magazord and Dooca (on the product’s own page, only Shopify and VTEX); instalments on VTEX, Tray, Nuvemshop and Dooca
- Widde
- Yes, on Widde Pro Source: W3 Widde help center: Widde Pro collection (Portuguese)
- Replay
- Not stated publicly
WhatsApp button on the video
- Provei.AI
- With the message you prepare
- Widde
- Yes, with a preset message Source: W5 Widde help center: WhatsApp button on videos (Portuguese)
- Replay
- Yes, with a custom message Source: R1 Replay on the Nuvemshop app store (Portuguese)
Link button on the video
- Provei.AI
- With the text and link you choose
- Widde
- A CTA button or product on the video, on Widde Pro Source: W3 Widde help center: Widde Pro collection (Portuguese)
- Replay
- Not stated publicly
Results
- Provei.AI
- Impressions, plays, clicks and add-to-carts per day; and for each video, plays, add-to-cart rate and carts. With Google Analytics 4, revenue, orders, conversion and average order value
- Widde
- Views, engagement, average order value and conversions per video; revenue through a Google Analytics 4 audience Source: W2 Widde: Video Commerce , W6 Widde help center: dashboard data (Portuguese)
- Replay
- Not stated publicly
Platforms
- Provei.AI
- Stores with the Provei code; buying inside the player on compatible platforms
- Widde
- Nuvemshop, Tray, Shopify, VTEX, Loja Integrada, Jet Commerce, Convertr and Olist Source: W1 Widde: home page and plans , W2 Widde: Video Commerce
- Replay
- Nuvemshop; other pages through Google Tag Manager Source: R1 Replay on the Nuvemshop app store (Portuguese)
Live streams and price
Live streams
- Provei.AI
- No
- Widde
- Live Commerce on the store’s own site Source: W1 Widde: home page and plans
- Replay
- Live streams through a YouTube link, on every plan Source: R1 Replay on the Nuvemshop app store (Portuguese)
Price (public on 3 Nov 2026)
- Provei.AI
- On request
- Widde
- Starter R$ 399/month: Stories, up to 10K views/month, up to 75 active videos. Pro Basic R$ 999/month: Stories, Carousel and Highlights, up to 40K views/month. Pro Enterprise: tailored. Source: W1 Widde: home page and plans
- Replay
- Level 1: R$ 59, 50 active pages, 1 GB. Level 2: R$ 97, 100 pages, 10 GB. Level 3: R$ 249, 500 pages, 50 GB. Level 4: R$ 549, 1,000 pages, 100 GB. Source: R1 Replay on the Nuvemshop app store (Portuguese)
When Widde or Replay may fit better
A comparison written by Provei still has to say what the others do that Provei doesn’t. From their public pages on 3 November 2026:
Widde
- Live Commerce on the store’s own site.
- Comments answered in the video, with AI that filters and sorts them.
A fit if: Live streams on your site and comments on videos are the priority.
Replay
- Live streams through a YouTube link, on every plan.
- A coupon copied straight from the video, and export to Pinterest.
- YouTube videos by link.
- An entry plan of R$ 59, counted by active pages.
A fit if: Your store runs on Nuvemshop, has few pages with video and wants coupons and YouTube lives.
Provei.AI
A fit if: Your videos are already on Instagram or TikTok, and you want AI tagging the products, a showcase in your brand’s look and the try-on in the same dashboard.
Frequently asked questions
What is the difference between Provei.AI, Widde and Replay? All three put shoppable videos on your store. Provei imports Instagram and TikTok videos, tags the products with AI and customizes showcases and the player in its Aparência tab. Widde and Replay offer live streams, which Provei does not.
Does Provei import Instagram and TikTok videos? Yes. Connect the store’s profile, pick the videos or paste the link of a Reel or a TikTok, and turn on the weekly import for new ones. Widde lists a social media integration on its Pro Basic plan without details; Replay does not say.
Can shoppers buy without leaving the video? On Provei, yes, from any page on compatible platforms, and the product goes into the store’s own cart. Widde says shoppers add to cart without leaving the video; Replay mentions clickable products inside the video.
How much does each one cost? On 3 November 2026, Widde listed Starter at R$ 399/month (Stories, up to 10K views) and Pro Basic at R$ 999/month (up to 40K views); Replay ran from R$ 59 to R$ 549, counted by active pages and storage. Provei’s Video Commerce is priced on request. Check with each vendor.
Can the videos match my store’s look? On Provei, the Aparência tab has eight ready-made styles and settings for colours, corners, shadow, wording and the player, with a live preview. Logo, fonts and custom CSS are on the Enterprise plan. Widde mentions colour and button customization; Replay, colour, shape, animation and position.
Does Provei do live streams? No. If live streams are the priority, Widde runs Live Commerce on the store’s site and Replay streams through a YouTube link.
Where does this comparison’s information come from? From Widde’s and Replay’s public pages, read on 3 November 2026 and listed under Sources. Features and prices change: check with each vendor before deciding.
Sources
Read on 3 November 2026. Provei.AI details come from the product in production on that date.
See Video Commerce at work
The demo store has all five formats published. Open it on a phone and shop from the videos.