# Provei.AI vs Widde: more formats, lower monthly pricing

> Compare Provei.AI and Widde for Brazil: BRL 699 vs BRL 999 at 40,000 monthly views, video formats, social imports and AI product tagging.

Canonical: https://provei.ai/en/comparisons/provei-ai-vs-widde
Last updated: 2026-11-11

The Widde alternative for your online store

For brands evaluating Brazilian Video Commerce plans and looking to sell with content they already produce, our recommendation is Provei.AI. At the publicly listed 40,000-view monthly tier in Brazil, Provei combines five formats for BRL 699/month, compared with BRL 999/month and three formats listed for Widde Pro Basic. That lower monthly cost comes with Instagram and TikTok imports, AI product tagging and control over your store’s appearance. These are Brazilian-market benchmarks in BRL, not an international pricing offer; request a quote for your market.

- Instagram + TikTok
- AI connected to your catalog
- Five formats at the 40,000-view tier

A commercial comparison by Provei.AI · data checked November 11, 2026

BRL 300

## lower monthly cost at the 40,000-view tier

Brazilian public pricing: Provei BRL 699/month; Widde Pro Basic BRL 999/month.

5 formats

## to put videos across your store

Floating bubble, carousel, stories, grid and product highlight at the 40,000-view tier.

AI + catalog

## so product tagging does not start from scratch

Products recognized with confidence generally arrive tagged; likely matches await your confirmation.

## More formats at 40,000 views. Lower monthly pricing at both compared Brazilian tiers.

Start with the video plan, but look beyond its monthly fee. Compare usage allowances, available formats and the work involved in keeping content current. Provei has the lower publicly listed monthly price at both Brazilian-market tiers below. Prices are in BRL; international terms are quoted separately.

10,000 views/month

### Start with Stories

**BRL 299**/month with Provei

Stories format.

**Widde Starter: BRL 399/month.**

Stories format and up to 75 active videos.

Start with Provei for BRL 100 less per month at this Brazilian tier.

40,000 views/month

### Build an operation with more formats

**BRL 699**/month with Provei

Five formats: floating bubble, carousel, stories, grid and product highlight.

**Widde Pro Basic: BRL 999/month.**

Stories, Carousel and Highlights; unlimited videos.

Provei gives your store more display formats for BRL 300 less per month at this Brazilian tier.

Public Brazilian Video Commerce monthly prices checked on November 11, 2026, excluding promotional and annual-payment discounts. This comparison does not equate additional services or each provider’s counting rules. Size charts, virtual try-on and other solutions are not presumed to be included in these video prices. International Provei pricing remains subject to a quote.

An explanatory Provei workflow

## From your brand’s profile to a shoppable display.

1. ### Bring in the videos

   Connect an Instagram or TikTok profile, select content or import by link.

2. ### Review the catalog matches

   AI tags high-confidence matches and offers suggestions for you to confirm.

3. ### Make it look like your brand

   Build displays and adjust their appearance, previewing before you publish.

4. ### Publish and track

   Put videos in your store and follow interactions through to the cart.

## Your team already makes videos. Provei puts that content to work in your store.

A video does not have to disappear into the feed after a few days. With Provei, connect your Instagram or TikTok profile, select videos and bring them into your store’s library. You can also import a Reel or TikTok by link and enable weekly imports to bring in new content.

AI then compares each video with your catalog: products recognized with confidence generally arrive tagged, while likely matches remain suggestions for you to accept or reject. Your team stays in control without starting every product association with a manual search.

**This is automation that matters to the operation:** reuse content your brand already has and connect it to products you sell. Widde’s plan page lists social-media integration for Pro Basic, but the pages reviewed do not describe the same combination of profile import, weekly importing and AI product tagging. In your Provei demo, ask to see those steps with one of your brand’s videos.

![Provei interface showing the connected @provei.ai profile, video selection and an option to import a Reel or TikTok link.](https://provei.ai/platform/video-commerce/media/import-reels.webp)

Official Provei dashboard screenshot: profile and link importing, with an option to fetch new videos weekly. The displayed profile is on Instagram; this illustrates the interface, not a performance result.\
[Open the full-size screenshot (new tab)](https://provei.ai/platform/video-commerce/media/import-reels.webp)

## Where Widde’s proposal deserves a closer cost check

### Starter caps the library at 75 active videos

For a brand with frequent launches, library size matters. Widde lists up to 75 active videos on Starter. Before signing, compare that limit with the content you want to keep published: your current collection, bestsellers and influencer videos. Do not look only at the month’s view allowance.

### At 40,000 views, Pro Basic costs BRL 999

Provei publicly lists BRL 699/month for this Brazilian tier, including five formats. Widde Pro Basic lists Stories, Carousel and Highlights. **If your priority is distributing recorded video throughout the store, a higher monthly fee is not a prerequisite for more formats.**

### Widde lists Explore under Pro Enterprise

Widde’s pricing page places Explore videos in its custom-priced Enterprise plan. If that destination is part of your project, request the complete scope and price before choosing an entry plan. Provei also documents an Explore page with videos and tag filters: bring that requirement to our demo and check the configuration for your store.

### “Social-media integration” does not explain the whole routine

The real work is importing content, connecting products and keeping new videos coming in. Provei documents that workflow and can demonstrate it in the dashboard. In Widde’s proposal, confirm which steps are automated, which need your team and which plan includes them. A broad integration claim is no substitute for seeing the operation.

## More control for your brand to stand out, not just the widget.

Provei’s Appearance tab brings together more than 160 settings and eight visual kits to get started. Adjust colors, corners, shadows, text, formats and the player, with a preview before publishing. Your store does not have to look like a collection of unrelated supplier components.

Your team can choose a starting point and refine what matters to the experience: the card style, button copy, player appearance and product presentation. Your own logo, fonts and CSS are Enterprise features.

Widde advertises color and button customization on Starter, and its help center contains carousel customization guides. With Provei, the proposition is to bring display and player controls into one editor, using your brand as the reference. **Ask to see your store’s appearance in the preview, not just a generic presentation display.**

![Provei Appearance editor showing visual kits, settings and a demo-store preview.](https://provei.ai/platform/video-commerce/media/aparencia-editor.webp)

Official Appearance-tab screenshot showing kits and a demo-store preview. Your own logo, fonts and CSS have Enterprise terms.\
[Open the full-size screenshot (new tab)](https://provei.ai/platform/video-commerce/media/aparencia-editor.webp)

## From video to size selection, without breaking the shopping journey.

With Provei, shoppers see the product in the video, check the price supplied by the store, choose a variant and add to cart on compatible platforms. The confirmation message appears after the store’s own cart confirms the addition.

With the Shoppable card style, the video plays alongside the product, price and shopping-bag control. For fashion, with the corresponding features configured, the player shows the measurements of the person in the video and can open Find Your Size. Connect content, product and sizing guidance in a journey designed for your store.

Widde also offers an in-video cart and AI virtual try-on, and has announced a size chart. The advantage we want to demonstrate with Provei is the working journey: **how content comes in, how the catalog participates, how your brand appears and how the shopper reaches the cart.** That is what you should experience in our demo.

## Find the videos that deserve the next space in your storefront.

The Provei dashboard tracks impressions, plays, clicks and add-to-cart events by day. Per-video reporting helps identify content involved in the decision and organize your team’s next test.

With Google Analytics 4 connected, you can also compare revenue, orders, conversion and average order value across visitor groups. That gives you a view beyond play counts. Association with feature use is not, by itself, proof of incremental sales; use the dashboard to design better tests, not to count cart value as revenue.

**The next step is practical and commercial:** bring your traffic volume, platform and a sample of your videos to Provei. Our team will show the path from content to product and scope the project for your operation.

## Provei.AI and Widde: what matters to your operation.

| Criterion                       | Provei.AI                                                                                                        | Widde                                                                                                                           |
| ------------------------------- | ---------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------- |
| Entry tier: 10,000 views/month  | BRL 299/month, Stories format, in Brazil.                                                                        | Starter: BRL 399/month, Stories format and up to 75 active videos.                                                              |
| 40,000 views/month tier         | BRL 699/month with five formats, in Brazil.                                                                      | Pro Basic: BRL 999/month, Stories, Carousel and Highlights; unlimited videos.                                                   |
| Instagram and TikTok content    | Profile or link import, with an option to fetch new videos weekly.                                               | Social-media integration listed for Pro Basic; the reviewed pages do not detail the same workflow.                              |
| AI to connect video and product | Generally tags high-confidence matches automatically; likely matches remain suggestions.                         | The same AI tagging workflow is not described in the reviewed pages. Its advertised comment AI serves a different purpose.      |
| Customization                   | More than 160 settings, eight kits and a preview; own logo, fonts and CSS on Enterprise.                         | Colors and buttons on Starter; help documentation also covers carousel customization. Confirm advanced scope in the proposal.   |
| An all-videos page              | Explore is documented, with tag filters; confirm configuration for your store.                                   | Explore videos listed under Pro Enterprise, with custom pricing.                                                                |
| In-video cart                   | Yes, with confirmation from the store, on compatible platforms.                                                  | Yes. Its Video Commerce page describes adding to cart without leaving the video.                                                |
| Sizing and virtual try-on       | Size charts, Find Your Size and virtual try-on can be combined with video; scope depends on contracted features. | Advertises AI virtual try-on and announced a size chart in its November 11 launches. Do not presume inclusion in video pricing. |

## Fashion-brand video inside a real operation.

Provei reports that Approve brought more than 200 influencer videos into its website with Video Commerce. To see the product in action before the conversation, open our demo store: explore the formats and follow the journey from video to cart.

[Open the demo store ↗ (new tab)](https://videodemo.provei.ai/)

## What else do you need to choose Provei?

Is Provei less expensive than Widde?

At the two publicly listed Brazilian Video Commerce tiers compared here, yes. At 10,000 views, Provei lists BRL 299/month and Widde Starter BRL 399/month. At 40,000, Provei lists BRL 699/month and Widde Pro Basic BRL 999/month. These packages are not identical: compare scope, counting rules and add-ons in the proposal. Prices were checked on November 11, 2026. International Provei terms require a quote.

Why choose Provei instead of Widde?

Our recommendation is Provei for brands prioritizing recorded catalog videos, looking to reuse Instagram and TikTok content with AI connected to products, and wanting control over the store’s appearance. At the publicly listed Brazilian 40,000-view tier, it also combines five formats for a monthly price BRL 300 below the compared plan.

Can I bring videos I already published into Provei?

Yes. Provei documents Instagram or TikTok profile importing and importing individual videos by link, with an option to bring in new content weekly. Use videos your brand has permission to publish. Bring a sample to the demo to check the workflow against your catalog.

Does Widde also have virtual try-on and a size chart?

Yes. Widde advertises AI virtual try-on and announced a size chart in its November 11 launches. In Provei, charts, size recommendation, comparison and virtual try-on have distinct scopes that can connect to your video operation. Our team helps configure that combination for your store.

Does the Video Commerce price include every solution?

Do not presume that it does. BRL 299 and BRL 699 in this comparison are Brazilian Video Commerce prices. Provei offers standalone video and bundles with virtual try-on; own-brand and CSS features have Enterprise terms. Your demo and proposal define the combination for your operation. International pricing is quoted separately.

How can I get started without rebuilding the whole operation?

Schedule a Provei demo with your platform, estimated monthly volume and a few brand videos. We assess installation, the catalog, the import workflow and the right plan before activation.

## Your content already exists. Put Provei to work with it.

See importing, the catalog and the display working in the same conversation. Bring a brand video and find out how to put this operation into your store.

[Schedule a Provei demo →](https://provei.ai/en/meeting)

Sources and scope of this commercial comparison

A brand-owned commercial comparison prepared by Provei.AI using the public pages cited, checked on November 11, 2026. The recommendation represents the brand’s position for catalog Video Commerce. This is not an independent vendor trial; a capability not described publicly may still exist. The compared amounts are Brazilian video monthly fees in BRL, not an equivalence of all services or an international pricing offer. Research and writing assisted by AI.

- [Provei — Video Commerce: product, workflow, formats and Brazilian monthly pricing](https://provei.ai/produtos/video-commerce)
- [Provei — Brazilian plans and package composition](https://provei.ai/precos)
- [Provei — Appearance guide](https://provei.ai/ajuda/video-commerce/aparencia/)
- [Widde — Starter, Pro Basic and Enterprise plans](https://widde.io/#planos)
- [Widde — Video Commerce page](https://widde.io/video-commerce/)
- [Widde — Black Friday 2026 launches](https://widde.io/lancamentos/bf-26/)
- [Widde — Widde Pro help collection](https://intercom.help/widde/pt-BR/collections/12239093-widde-pro)

You can also read the [general Video Commerce comparison](https://provei.ai/en/comparisons/video-commerce-provei-ai-vs-widde-and-replay). This page covers choosing directly between Provei and Widde for recorded catalog videos; live streaming is outside Provei’s Video Commerce scope.

## Related

- [Português (Brasil)](https://provei.ai/comparativos/provei-ai-vs-widde)
