# Video Commerce: video results

> See in Video Commerce Resultados how many customers saw, watched and bought through your videos, the video ranking, each showcase and revenue via GA4.

Canonical: https://provei.ai/ajuda/en/video-commerce/resultados/
Last updated: 2026-10-24
Translation (pt-BR): https://provei.ai/ajuda/video-commerce/resultados.md

In **Video Commerce › Resultados** (Results) you see how many customers saw your showcases, pressed play, clicked the products and added to the cart, per video and per showcase. Results show up after you publish and customers start watching.

## Choose the period

At the top of the screen, choose **7 dias** (7 days), **30 dias** (30 days) or **90 dias** (90 days). Days follow São Paulo time (Brasília), and today is included in the period.

Video: [Results: the video-to-cart funnel, from impressions to add-to-cart, by period. Figures from an example account.](https://provei.ai/ajuda/_astro/painel-resultados.BGG0-2gZ.mp4)

To take the numbers to a spreadsheet, click **Exportar CSV** (Export CSV). The file has one row per video and per showcase.

## From video to cart

The **Do vídeo ao carrinho** (From video to cart) funnel shows each step and the drop between them:

| Step                                        | What it counts                                                       |
| ------------------------------------------- | -------------------------------------------------------------------- |
| **Exibições** (Views)                       | How many times a showcase was shown to a customer.                   |
| **Reproduções** (Plays)                     | How many times a customer pressed play on a video.                   |
| **Cliques em produto** (Product clicks)     | How many times a customer tapped a product in the video.             |
| **Adicionados ao carrinho** (Added to cart) | Products added to the cart from the player, confirmed by your store. |
| **Receita** (Revenue)                       | Comes from Google Analytics. See below.                              |

Between steps, the arrow shows how many moved on to the next one. Sometimes a step has more than the one before, for example when a customer reopens the player or adds to cart without tapping the product. In that case, the arrow shows without a percentage, and the count of each step is what matters.

Below the funnel, the screen points out the biggest drop and what usually helps, such as keeping **Prévia silenciosa** (Silent preview) on or tagging more products in each video. See the [best practices](https://provei.ai/ajuda/en/video-commerce/boas-praticas/#use-the-funnel-to-decide).

![Video Commerce Resultados screen with the Do vídeo ao carrinho funnel: Exibições, Reproduções, Cliques em produto, Adicionados ao carrinho and Receita](https://provei.ai/ajuda/_astro/resultados.CL9VYcA9_Z13Hiy4.webp)

_Example account; the numbers are illustrative._

## Revenue

Revenue comes from Google Analytics 4, with a 1 to 2 day delay. To see the amount, click **Ver em Resultados da loja** (See in store Results). Without Google Analytics connected, revenue doesn’t show. See [Revenue from try-on users](https://provei.ai/ajuda/en/resultados/receita-ga4/) and [Google Analytics](https://provei.ai/ajuda/en/conta/integracoes-google-analytics/).

## By day

The **Por dia** (By day) chart shows **Reproduções** (Plays), **Carrinhos** (Carts) or **Taxa** (Rate) day by day. For the 7 and 30 day periods, it compares with the previous period.

## Highlights

**Destaques** (Highlights) spells out what’s worth a look, with a button to act on it:

- **Melhor vídeo** (Best video): the video that drives more carts than the average of your videos.
- **Oportunidade** (Opportunity): a video with a high cart rate that could go on more pages, with **Colocar no carrossel** (Add to carousel). Then publish for it to apply in your store.
- **Atenção** (Attention): a video with many plays and no product tagged, with **Marcar produto** (Tag product).

## Videos that drive the most carts

The ranking lists videos by carts, with **Reproduções** (Plays), **Taxa de carrinho** (Cart rate) and **Carrinhos** (Carts). Videos with no product tagged show **Sem produto** (No product); deleted videos show **Excluído** (Deleted).

## By showcase

**Por vitrine** (By showcase) shows the same numbers for each showcase. Use it to compare formats and pages, for example the bubble on product pages against the home page carousel.

> **Tip:** The Video Commerce **Início** (Home) screen sums up the same numbers for the period: **Exibições**, **Reproduções** and **Adicionados ao carrinho**, the videos that drive the most carts and what to do to sell more.

Each video also has its own numbers for the last 30 days in its details, and each product shows its videos’ results in the **Vídeos deste produto** (This product’s videos) card. See [Upload videos](https://provei.ai/ajuda/en/video-commerce/enviar-videos/#where-the-video-shows) and [Videos on products](https://provei.ai/ajuda/en/video-commerce/videos-nos-produtos/#where-it-shows-and-results).

Monthly usage, in video views, is on the **Uso do mês** (Monthly usage) card on the **Início** (Home) screen. See [Monthly usage](https://provei.ai/ajuda/en/video-commerce/uso-do-mes/).

## Frequently asked questions

### Do the numbers count purchases made later, on the product page?

Adicionados ao carrinho (Added to cart) counts only products added to the cart from the video player, confirmed by your store. Revenue comes from Google Analytics 4 and shows in your store's Resultados (Results).

### Which time zone are the days counted in?

São Paulo time, the same as Brasília. Today is included in the period.

### Why is Resultados empty?

Results show up after you publish a showcase and customers start watching. With little data, the screen shows Poucos dados ainda (Not much data yet).

## See also

- [Video Commerce: monthly usage](https://provei.ai/ajuda/en/video-commerce/uso-do-mes/)
- [Try-on revenue in Google Analytics](https://provei.ai/ajuda/en/resultados/receita-ga4/)
- [Export try-on data as CSV](https://provei.ai/ajuda/en/resultados/exportar-csv/)
- [Video Commerce: best practices](https://provei.ai/ajuda/en/video-commerce/boas-praticas/)
