# Video Commerce showcase formats

> Floating bubble, carousel, stories, grid and product highlight. See how each Video Commerce showcase format shows in your store and when to use each one.

Canonical: https://provei.ai/ajuda/en/video-commerce/formatos/
Last updated: 2026-10-24
Translation (pt-BR): https://provei.ai/ajuda/video-commerce/formatos.md

The format is how the showcase shows videos in your store. There are five: **Bolha flutuante** (Floating bubble), **Carrossel** (Carousel), **Stories**, **Grade** (Grid) and **Destaque do produto** (Product highlight). You pick the format in the first step of **Nova vitrine** (New showcase) and can change it later.

![First step of Nova vitrine with the Bolha flutuante, Carrossel, Stories, Grade and Destaque do produto formats](https://provei.ai/ajuda/_astro/nova-vitrine.CG21b6Am_LfQdn.webp)

In every format, tapping a video opens the player full screen, with the products tagged in the video. What changes is how the videos show on the page before the tap.

| Format                                      | How it shows                                                                    | Where it sits                            |
| ------------------------------------------- | ------------------------------------------------------------------------------- | ---------------------------------------- |
| **Bolha flutuante** (Floating bubble)       | A circle with a video in the corner of the screen. Discreet and always at hand. | In a corner of the screen, over the page |
| **Carrossel** (Carousel)                    | A row of videos the customer swipes through.                                    | In a spot on the page                    |
| **Stories**                                 | Circles like on Instagram, which open full screen.                              | In a spot on the page                    |
| **Grade** (Grid)                            | Several videos side by side, good for collections.                              | In a spot on the page                    |
| **Destaque do produto** (Product highlight) | A large video next to the product information.                                  | In a spot on the page                    |

The descriptions in the table are the same as on the **Nova vitrine** screen.

## Floating bubble

Video: [Floating bubble: the product video sits in the corner of the page and opens full screen with one tap.](https://provei.ai/ajuda/_astro/formato-bolha.Bxh72Q9i.mp4)

A circle with a video that stays in the corner of the screen while the customer scrolls. It’s the format marked **Recomendado** (Recommended) in **Nova vitrine**, and the one the [Publish your first video showcase](https://provei.ai/ajuda/en/video-commerce/primeira-vitrine/) tutorial uses.

- **Where it sits**: in one of the four corners of the screen. There’s no spot on the page to choose, so it works with any theme. See [Where the showcase shows](https://provei.ai/ajuda/en/video-commerce/onde-aparece/#floating-bubble-the-screen-corner).
- **Content**: in automatic mode, it shows only the videos tagged with the page’s product, with no fill-in from other videos. With no video tagged with the product, the bubble doesn’t show. Outside product pages, use **Vídeos escolhidos** (Chosen videos).
- **For the customer**: they can close the bubble. It doesn’t come back in that browser tab. If you publish the showcase again, it shows up again.
- **Look**: the bubble shows only the video, with no title or product name.

Two bubbles can’t take the same corner on the same pages.

## Carousel

Video: [Carousel: a row of videos on the home page that shoppers swipe through.](https://provei.ai/ajuda/_astro/formato-carrossel.Bm4hYx8q.mp4)

A row of videos the customer swipes through, inside the page. It shows several videos without taking much height.

- **Where it sits**: in a ready-made spot on the page, such as **Abaixo do botão de comprar** (Below the buy button) or **Abaixo do banner** (Below the banner).
- **Content**: in automatic mode, it shows the page product’s videos and, if there are few, fills in with the best-selling ones. Only videos tagged with a product enter, and new ones with no data yet come after. With **Vídeos escolhidos** (Chosen videos), it shows the videos you picked, in your order.
- **Look**: it can have a **Título acima dos vídeos** (Title above the videos) and the **Nome do produto em cada vídeo** (Product name on each video).

## Stories

Video: [Stories: Instagram-style circles; one tap opens the video full screen with the product right below.](https://provei.ai/ajuda/_astro/formato-stories.D-Dy2jOb.mp4)

Circles like on Instagram, which open full screen. It takes little height and looks like social media stories.

- **Where it sits**: in a ready-made spot on the page, such as **Abaixo do banner** (Below the banner) on the home page.
- **Content**: the same options as the carousel.

## Grid

Video: [Grid: several videos side by side, great for collections and store sections.](https://provei.ai/ajuda/_astro/formato-grade.BBGOn-Rg.mp4)

Several videos side by side, good for collections. It shows many videos at once and takes more room on the page.

- **Where it sits**: in a ready-made spot on the page, such as **Acima do rodapé** (Above the footer) on a category or collection page.
- **Content**: the same options as the carousel. For a collection, use **Vídeos escolhidos** (Chosen videos) or **Páginas específicas** (Specific pages) with the collection’s address. See [Where the showcase shows](https://provei.ai/ajuda/en/video-commerce/onde-aparece/#pages).

## Product highlight

Video: [Product highlight on desktop: the video below the photos, next to the product details.](https://provei.ai/ajuda/_astro/formato-destaque-desktop.DNtpksay.mp4)

A large video next to the product information. It’s the format that gives a single video the most room.

- **Where it sits**: in a ready-made spot on the page. Since it sits next to the product information, use it on product pages, **Abaixo do botão de comprar** (Below the buy button) or **Abaixo das fotos** (Below the photos).
- **Content**: the same options as the carousel.

## Which format to choose

These are suggestions. You can try different formats and compare them in **Resultados** (Results), under **Por vitrine** (By showcase). See [Video results](https://provei.ai/ajuda/en/video-commerce/resultados/#by-showcase).

| You want to…                                                  | Try                                                                                                                         |
| ------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------- |
| Start fast, on every product page, without touching the theme | **Bolha flutuante** (Floating bubble) with automatic content                                                                |
| Show several videos on the home page                          | **Carrossel** (Carousel) or **Stories** with **Vídeos escolhidos** (Chosen videos), **Abaixo do banner** (Below the banner) |
| Show a collection or a campaign                               | **Grade** (Grid) on **Páginas específicas** (Specific pages) or **Páginas de categoria** (Category pages)                   |
| Feature the video on the product page                         | **Destaque do produto** (Product highlight) or **Carrossel**, **Abaixo do botão de comprar** (Below the buy button)         |

For more tips, see the [best practices](https://provei.ai/ajuda/en/video-commerce/boas-praticas/).

## Change the format

In **Vitrines** (Showcases), click **Editar** (Edit) on the showcase and change the format in the **Formato** (Format) section. The content and the pages stay the same. Between carousel, stories, grid and highlight, the spot on the page stays the same. When you switch to the bubble, the showcase moves to the **Canto inferior direito** (Bottom right corner) of the screen; when you switch away from the bubble, it moves to the first ready-made spot for the chosen pages. Check it with **Conferir na minha loja** (Check in my store) and publish. See [Publish and check your store](https://provei.ai/ajuda/en/video-commerce/publicar-e-conferir/).

## Frequently asked questions

### Can I change a showcase's format later?

Yes. In the showcase editor, change the format in the Formato (Format) section and publish. The content and the pages stay the same. When you switch from the bubble to another format, or the other way round, check the spot again, because the bubble sits in a corner of the screen and the other formats sit in a spot on the page.

### Can I use more than one format in my store?

Yes. Each showcase has one format, and you can have several showcases, for example a bubble on product pages and a carousel on the home page.

## See also

- [Video Commerce: create and edit showcases](https://provei.ai/ajuda/en/video-commerce/vitrines/)
- [Video Commerce: where the showcase shows](https://provei.ai/ajuda/en/video-commerce/onde-aparece/)
- [Video Commerce: best practices](https://provei.ai/ajuda/en/video-commerce/boas-praticas/)
