# Video Commerce: best practices

> Tips to sell more with Video Commerce. Which videos to upload, how to tag products, which format and spot to choose and how to use your results to adjust.

Canonical: https://provei.ai/ajuda/en/video-commerce/boas-praticas/
Last updated: 2026-10-24
Translation (pt-BR): https://provei.ai/ajuda/video-commerce/boas-praticas.md

These are tips to help your videos sell more. They build on the guidance the dashboard itself shows, but they’re suggestions, not rules: every store is different. Test them and follow in **Resultados** (Results) what works for yours.

## Choose your videos

- **Prefer vertical videos.** The **Vídeos** (Videos) screen asks for “de preferência na vertical” (vertical preferred), and the phone upload page reminds you: “Na vertical fica melhor.” (Vertical looks better.) The player opens full screen, and a vertical video fills the whole phone screen.
- **Start with the videos you already have.** The videos you already post on Instagram work. You don’t need to film anything new to get started.
- **Show the product in use.** A short video showing the product in use or in motion helps the customer decide.
- **Pick a good cover.** The cover is the image the customer sees before pressing play. Pick a moment in the video where the product shows well. See [Title and cover](https://provei.ai/ajuda/en/video-commerce/enviar-videos/#title-and-cover).
- **Give it a clear title.** The title shows to the customer in the player.

## Tag each video’s products

- **Every video needs a product.** Tagging is what makes a video sell: with no product tagged, viewers have nothing to buy. Use the **Sem produto** (No product) filter in **Vídeos** to find the videos that are missing one.
- **Tag every product that appears.** When the biggest drop in the funnel is between watching and clicking, the **Resultados** screen suggests: “Marcar mais produtos em cada vídeo dá mais motivos para clicar.” (Tagging more products in each video gives more reasons to click.)
- **Give videos to the products that sell.** The **Sem vídeo** (No video) filter, in **Produtos › Catálogo** (Products › Catalog), shows the active products that don’t have a video yet. Start with the ones you most want to sell. See [Videos on products](https://provei.ai/ajuda/en/video-commerce/videos-nos-produtos/).
- **Prefer the catalog product over a pasted link**, and check that the **Link do produto na loja** (Product link in the store) is the product page’s address. That’s how the video shows on the right page and how the player offers the cart.

## Choose the format and the spot

- **Start with the bubble on product pages.** The **Bolha flutuante** (Floating bubble) shows as **Recomendado** (Recommended) in **Nova vitrine** (New showcase). With automatic content on **Todas as páginas de produto** (All product pages), one showcase covers your whole catalog. See [Showcase formats](https://provei.ai/ajuda/en/video-commerce/formatos/).
- **For formats inside the page, start below the buy button.** The screen describes **Abaixo do botão de comprar** (Below the buy button) as “Onde o cliente decide. Mais usado.” (Where the customer decides. Most used.)
- **For the bubble, prefer the bottom corners.** They’re close to the thumb and don’t cover the menu.
- **On the home page, pick the videos.** **Vídeos escolhidos** (Chosen videos) is the option the screen calls “Bom para a página inicial” (Good for the home page). Put your best videos first.
- **For collections, use the grid.** The **Grade** (Grid) is described as “bom para coleções” (good for collections). Combine it with **Páginas específicas** (Specific pages) to show the showcase only on the collection’s pages. See [Where the showcase shows](https://provei.ai/ajuda/en/video-commerce/onde-aparece/).
- **Keep the silent preview on.** In the editor, **Prévia silenciosa** (Silent preview) makes videos move without sound on the page. The dashboard says it “chama mais atenção” (draws more attention).

## Check before publishing

- **Use Conferir na minha loja** (Check in my store) with a real page before publishing, and again if you change the spot or the pages. See [Check in my store](https://provei.ai/ajuda/en/video-commerce/publicar-e-conferir/#check-in-my-store).
- **See the showcase as a customer**: after publishing, open the store page in a private window, on a phone and on a computer.
- **Test adding to the cart from the video** on the page of a tagged product, if your platform is supported. See [Add to cart from the video](https://provei.ai/ajuda/en/video-commerce/instalacao/#add-to-cart-from-the-video).

## Use the funnel to decide

In **Video Commerce › Resultados** (Results), the **Do vídeo ao carrinho** (From video to cart) funnel shows where customers stop. Below it, the screen points out the biggest drop and what usually helps:

| Where the biggest drop is                 | What the screen suggests                                                                                                             |
| ----------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------ |
| Between seeing and pressing play          | “Deixar a prévia silenciosa ligada costuma ajudar.” (Keeping the silent preview on usually helps.)                                   |
| Between watching and clicking the product | “Marcar mais produtos em cada vídeo dá mais motivos para clicar.” (Tagging more products in each video gives more reasons to click.) |
| Between clicking and adding to the cart   | “Confira se os tamanhos dos produtos marcados estão em estoque.” (Check that the tagged products’ sizes are in stock.)               |

In **Destaques** (Highlights), act on what the screen points out: take a video with a high cart rate to more pages with **Colocar no carrossel** (Add to carousel), and tag a product in videos with many plays and no product, with **Marcar produto** (Tag product). To compare formats and pages, use **Por vitrine** (By showcase). See [Video results](https://provei.ai/ajuda/en/video-commerce/resultados/).

> **Tip:** Change one thing at a time, such as the format or the spot, and compare the period before and after in **Resultados**. That way you know what made the difference.

## Keep it up to date

The **Para vender mais** (To sell more) card, on the Video Commerce **Início** (Home) screen, gathers what’s missing: videos with no product, videos with a problem and active products with no video, each with a button to fix it. When nothing is missing, it shows **Tudo em dia. Bom trabalho.** (All up to date. Good job.)

## See also

- [Video Commerce showcase formats](https://provei.ai/ajuda/en/video-commerce/formatos/)
- [Video Commerce: video results](https://provei.ai/ajuda/en/video-commerce/resultados/)
- [Video Commerce: upload videos](https://provei.ai/ajuda/en/video-commerce/enviar-videos/)