# Video Commerce appearance: logo and brand > Put your logo, brand name and font in the Video Commerce player, import the color from the Provador and see what is part of the Enterprise plan. Canonical: https://provei.ai/ajuda/en/video-commerce/aparencia-marca/ Product: video-commerce Type: guia Last updated: 2026-10-26 Translation (pt-BR): https://provei.ai/ajuda/video-commerce/aparencia-marca.md The **Marca** (Brand) area of **Video Commerce › Aparência** puts your store’s identity in the player: the logo, the brand name and the font. It also brings the color and logo from the Provador in one click and controls the “Tecnologia por Provei.AI” (Powered by Provei.AI) badge. ![Marca area with Importar do Provador, the Logo and Logo para fundo escuro fields with no logo and the Enviar imagem button, Nome da marca no player, Mostrar Tecnologia por Provei.AI switched on and Fonte dos textos set to Herdar da loja](https://provei.ai/ajuda/_astro/aparencia-marca.DapwAlGc_1B7WMS.webp) ## Upload your logo | Field | Where it shows | | ------------------------------------------------------ | ------------------------------------------------------ | | **Logo** | At the top of the player and in the stories. | | **Logo para fundo escuro** (Logo for dark backgrounds) | In the dark player. Without it, the main logo is used. | 1. In **Aparência › Marca**, in the **Logo** field, click **Enviar imagem** (Upload image). 2. Choose a PNG or WebP file up to 2 MB. SVG logos aren’t accepted: export to PNG first. 3. The logo shows in the frame next to the button and in the preview. To change it, click **Trocar imagem** (Change image). To take it out, click **Remover** (Remove). 4. If your store’s player is dark and your logo is dark, also upload a light version in **Logo para fundo escuro**. A logo with a transparent background works best on both the light and the dark player. ## Brand name in the player In **Nome da marca no player** (Brand name in the player), write how your store shows at the top of the player, up to 60 characters. Leave it empty to show no name. ## Font - **Fonte dos textos** (Text font) and **Fonte dos títulos** (Heading font): **Herdar da loja** (Inherit from the store) uses your page’s font. The other options are system fonts, such as **Arial**, **Georgia** or **Verdana**. Nothing is downloaded, so your store doesn’t get slower. ## The “Tecnologia por Provei.AI” badge The player shows a small badge in its footer, “Tecnologia por Provei.AI”. To remove it, switch off **Mostrar “Tecnologia por Provei.AI”** (Show “Tecnologia por Provei.AI”) and publish. The badge text doesn’t change; it only goes away as a whole. ## Import from the Provador If you already set up the Provador (try-on), click **Importar do Provador** (Import from the Provador) at the top of **Marca** (or on the **Logo e cores** step of the **Deixe com a cara da sua loja** guide). Provei copies the accent color and, on the Enterprise plan, the try-on logo into the appearance draft. A notice says what was imported, for example **Importamos a cor de destaque e a logo do Provador** (We imported the accent color and the logo from the Provador). If the try-on has no logo or color yet, the notice says so and nothing changes. The import happens once: after that, the try-on and Video Commerce stay independent, and changing one doesn’t change the other. Like every appearance setting, what you imported only reaches your store after **Publicar** (Publish). ## What is in the Enterprise plan These settings are part of the Enterprise plan: - **Logo** and **Logo para fundo escuro**; - **Nome da marca no player**; - **Fonte dos textos** and **Fonte dos títulos**; - removing the “Tecnologia por Provei.AI” badge and changing its color; - theme, player and showcase CSS. See [Advanced CSS](https://provei.ai/ajuda/en/video-commerce/aparencia-css/). On other plans, these fields show with the **Plano Enterprise** badge and the **Conhecer planos** (See plans) link, and you can’t change them. Colors, kits, elements, texts and behavior work on every plan that has Video Commerce. ![Marca area outside the Enterprise plan: Logo, Logo para fundo escuro, Nome da marca, the Tecnologia por Provei.AI badge and Fonte dos textos are disabled, each with the Plano Enterprise badge and the Conhecer planos link](https://provei.ai/ajuda/_astro/aparencia-marca-enterprise.IGc1CIao_f7gP7.webp) ### If your store leaves Enterprise If your store leaves the Enterprise plan, the logo, brand name, fonts and CSS stop showing in your store, and the “Tecnologia por Provei.AI” badge comes back. This happens on its own, without publishing. The settings aren’t deleted: they stay saved in the dashboard. If your store goes back to Enterprise, check the appearance and publish again. > **Tip:** The **Conhecer planos** link opens your account’s plan. See [Plan and credits](https://provei.ai/ajuda/en/conta/plano-e-creditos/). ## Frequently asked questions ### Can I upload my logo as SVG? No. Upload the logo as PNG or WebP, up to 2 MB. ### Does Importar do Provador link Video Commerce to the try-on? No. The import copies the accent color and the logo once. After that, the two stay independent. ### What happens to my logo if my store leaves the Enterprise plan? It stops showing in your store, together with the brand name, fonts and CSS, and the Tecnologia por Provei.AI badge comes back. The settings stay saved in the dashboard. ## See also - [Video Commerce: customize the appearance](https://provei.ai/ajuda/en/video-commerce/aparencia/) - The Aparência tab of Video Commerce changes colors, logo, texts and the player of every showcase at once, with a live preview, and goes live when you publish. - [Video Commerce appearance: kits and style](https://provei.ai/ajuda/en/video-commerce/aparencia-kits-e-estilo/) - Pick a ready-made kit, such as Boutique or Minimal, and set the accent color, text, background, corners, shadow and size of every showcase at once. - [Video Commerce appearance: questions](https://provei.ai/ajuda/en/video-commerce/aparencia-duvidas/) - Changed the appearance and your store didn't change? A field with a lock, a refused logo, the bubble over WhatsApp? Quick answers for the Aparência tab. - [Plan and credits](https://provei.ai/ajuda/en/conta/plano-e-creditos/) - See your current plan, credit balance, how long your credits should last and daily and monthly usage on the Plano e créditos screen of the Provei dashboard. ## Something went wrong? - [Video Commerce troubleshooting](https://provei.ai/ajuda/en/video-commerce/solucao-de-problemas/)